Super Bowl XlI Commercials

You have heard so much about the funniest and best performing Super Bowl XLI commercials on popular video sharing sites and from other articles on the World Wide Web. Note what description is being used here – “best performing”. It’s interesting to know that aside from the Colts and the Chicago Bears playing in the February Super Bowl, commercials on TV were also considered performers. Although some have declared that commercials sometimes out-perform the plays of the two teams, there are also other Super Bowl commercials that were unfortunate not to have the share of the limelight.

This article takes that limelight then and puts it on some of the Super Bowl XLI commercials that were seen yet unnoticed. What are being talked about here are those ads that still had a good story line but there were just out-shadowed by the more popular ones. Everybody knows that winners of the Super Bowl XLI commercials are those ads from Blockbuster.com, Snickers, which by the way was controversial because of a handful of gay organizations protesting against the supposed “gay violence” of the ad and of course there’s the ad for the scissor-rock-paper campaign of Budweiser.

Talking about unnoticed Super Bowl XLI commercials, the Happiness Factory spot by Coca-Cola’s was one of those commercials that seemed to fail in capturing the hearts of TV viewers during the said American football telecast. Sure, the company shelled out millions of dollars for the just, it was even reported that Coke spent $2.5 million just for the air time, but it seemed like the little creatures and the fantasy Coke factory didn’t bite a lot of chunk of the viewers’ top favorites. It was probably because viewers have had enough of CGI or computer generated images on TV. Viewers were looking for new but traditional characters on Super Bowl commercials. Talking animals, as in real animals, are still the favorite of many. The Happiness Factory from Coca Cola is best commended for the originality of the concept even though the most part of the ad was made of out computer creatures.

Super Bowl XLI commercials must be intelligent. And if you’ve noticed that Super Bowl for E Trade, you must say it is the perfect example of a smart TV commercial. Why? Because of the use of simple ideas and turning it into a brilliant one. Not every one can pull off a decent commercial out of just one finger. How clever it is to tell viewers that you can actually do a lot with just one finger, making a child laugh, push the elevator button, hit the dart’s bull’s eye? But the winning point of the ad was when the commercial tells how you can actually benefit from E Trade by just clicking the mouse using just one finger. The ad then showed the company’s website and the rest was hard selling. Also, another winning element of the E Trade commercial, by which probably everyone who watched the Super Bowl Sunday haven’t noticed this, was the cinematography of the material. Cinematography in filming refers to the lighting and the camera technicalities. And for the Super Bowl XLI telecast, the best cinematography recognition went out to the E Trade One Finger commercial.

Super Bowl XLI commercials also consisted of spots that were weird and simply too odd for viewers to digest. One of these commercials was that from Budweiser’s Crab Worship ad. Why? How else do crabs become orange in color? Unless of course they are already cooked. But seeing crabs that looked like just came out of the kitchen was really the weirdest concept for a Super Bowl commercial.

But what can you expect from Budweiser, they always had a knack for strange commercial concepts. The idea was not also original and seeing those crabs were really like a shock for viewers. Anyway, every body will get to see another batch of these weird, wacky and wise spots next year in the Super Bowl XLII. You will just have to wait for the videos on YouTube though.