Super Bowl Logo
The thirty- ninth championship tournament of professional American football was held in Jacksonville, Florida. Before the event proper, the government performed lot of extensive preparations considering that the metropolis is the host of the biggest sport in the United States. Authorities made sure that the venue of the final match of the National Football League (NFL) will reflect the drama between the two teams contending for the Vince Lombardi Trophy. In other words, the aesthetic appeal has to be of great value which is not only limited within the borders of the stadium bearing the Super Bowl logo.
Even with all the extensive preparations, the Super Bowl logo will still serve as the focal visual point of the championship tournament. According to the Vice President and Executive Director of the National Football League (NFL), Michael Capiraso, each of the Super Bowl logos is distinct from each other. The primary goal is that even after the final match, the game will still be recognized because of the emblem. Aside though from the design, supporters of professional American football will also remember the theme. The thirty- ninth NFL competition is actually the first to create one.
According to Michael Capiraso, the theme of the thirty- ninth championship tournament is “building bridges.” He explained that Jacksonville, Florida is closely identified with structures purposely to connect roads. However, the graphic illustration of which in the Super Bowl logo suggests the equities of the National Football League (NFL) bringing together almost all of the individuals in the United States to witness the final match. Aside from which, the professional American football has been uniting one generation to another eliminating any kind of gaps as all are in the same pursuit.
To further develop the theme of “building bridges” in the Super Bowl logo of the thirty- ninth championship tournament, the government of Jacksonville, Florida established bids for printing. The action was actually the first after almost two decades. There were eight companies given invitation such as Vision International of Salt Lake City which owns the Look and Decor team headed by Brian Murphy serving as Project Manager. Completing the group were Infinite Scale Design, Roe Fabricators and Dall Brown Lighting. With the collaboration, the proposal reached beyond a hundred pages detailing every concept bearing the SuperBowl logo.
With the proposal, the budget was one hundred million dollars. As what was mentioned earlier, eight companies were given invitations. Only four were able to present its plan but in just a matter of a single hour, the bid was awarded to the Look and Decor team collaborating with Infinite Scale Design, Roe Fabricators and Dall Brown Lighting. After the final negotiation, the group was off to start. The government of Jacksonville, Florida instructed that the company’s responsibility was not only to enhance the aesthetic appeal for the thirty- ninth championship tournament but to also create the ambiance.
The instruction give by the government of Jacksonville, Florida meant that the work load was not only the venue of the thirty- ninth championship tournament but also other landmarks of the metropolis such as the Jacksonville International Airport which serves as the gateway to all the guests. The Prime F. Osborn III Convention Center was also included as the meeting place of the media. Adam’s Mark Jacksonville Hotel is also on the list because it is the headquarters of the athletes, crew and families of the National Football League (NFL). The team awarded the bid is not new though to huge plans as it did the same in the 2002 Olympics.
Before the schedule of the thirty- ninth championship tournament, the work was all complete.