Super Bowl Ads

You think the NFL teams are the only stars of the Super Bowl. Aside from the actual games, among the best loved parts of Super Bowl Sunday telecast are the Super Bowl ads. Why? Find out.

Well, sports league continue to thrive these days because of a singular objective. It’s really been all about business. And television networks are among the ones who benefit from the billions of investments cashed in by big time advertisers. Imagine the millions of fans who watch the Super Bowl Sunday, for the ordinary fan it’s just a big event that no one should miss out. For advertisers, ad agencies and TV networks, and the NFL it’s a big business.

Over the years, the Super Bowl has been home to thousands of creative and sometimes annoying Super Bowl ads. Here, you’ll get a compilation of some of the greatests aired on national TV. Although nothing can really compare the thrill of being physically present in a stadium, TV has been pretty successful in playing as alternative. When the ads come in, that’s when the fun begins.

Of all the Super Bowl adds, it’s the 1984 commercial TV spot for Apple that really stood out. Why? It was all about effectivity. The 1984 Super Bowl ad for Apple may not be as edgy as today’s multi-million CGI-oriented visually enthralling productions, but in its time it was already considered a marvel. The TV ad had more of a “movie feel”. The ad was a satire to IBM’s dominance in the hardware computing world. The TV ad had images of unconscious people being completely dictated by a single entity on a large screen, this symbolized IBM. Then a young woman came in and threw a hammer out to the big screen. At the end ad, a scrolling text said “n January 24th, Apple Computer will introduce Macintosh and you’ll see why 1984 won’t be like 1984”. The ad was effective because many reacted to it.

Budweiser has always had a prominent presence during the Super Bowl. But one of their Super Bowl ads, particularly with the Clydesdale theme is probably the most loved of all. The earlier version was released in 1996. But a 2004 update had a more appealing storyline. The ad featured a donkey who wanted become a Clydesdale. The donkey went on a training and even wore hairlines on its feet. When the audition day came, the donkey yowled that seemed to be his passport in becoming a Clydesdale. At the end part of the ad, the donkey was leading the Clydesdale.

The Nissan Super Bowl ad in 1997 was also a hit. It’s apparent that viewers love talking animals. And in this ad, the producers had puppets doing their turn as pilot-jet pigeons. The theme from the said ad was borrowed from the movie “Top Gun”. When pigeons spotted the Nissan Maxima, they chased it. One pigeon sped to chase the car as it enters the garage, but the bird only ended up smashed onto the garage door.

The 1993 Super Bowl, McDonald’s produced the campaign called “Call Your Shot Horse” which showcased basketball superstars Larry Bird and Michael Jordan. The TV ad had both players playing shots. The prize was a Big Mac. During the ad, the two kept on exchanging great shots and after every shot, a statement follows that went “nothing but net”. However, as Larry Bird and Michael Jordan continued making shots, it was apparent that no one was going to win. The ad was a big hit during the heydays of Jordan and Bird.

Super Bowl advertisements have definitely become part of the event. It’s good to know that ad agencies are constantly formulating fresh and creative ideas so as not to jar the viewers. Ads are special during Super Bowl since it’s the only time that people really watch commercials.