Best Super Bowl Commercials

Everybody loves the Super Bowl games. It’s the biggest event of the year and there is probably only less percentage of the American population that doesn’t watch it – live or on TV. And speaking of TV, well, the best part of watching the Super Bowl Sunday is the commercials. Perhaps, it’s the only time of the year when you love to watch TV commercials. Why? Because advertisers shell out millions of dollars just to entertain you but with considering, of course, selling at the back of their minds. Yes, it’s pretty interesting to know that there are a bunch of people out there that think of your viewing pleasure even if it meant spending millions of dollars.

Think about this. The average TV spot in the recent Super Bowl telecast was $2.5 million. That’s a big sum of money. But of course if you have millions of people watching your ad, advertisers know that they’re investment will be worth it. Hiring good copywriters and commissioning the most creative ad agency are just few of the things they have in mind every year before the event. Essentially, they would have never learned their lessons if not to previous ads that even though they were aired years ago still linger in our memories. And this is why in this article, you will get to read some the Top 10 best Super Bowl commercials of all time and the secrets behind their success.

First in the list of all time best Super Bowl commercials is the Budweiser Frogs ad in 1995. The spot is best remembered for its clever way of frog croaking that went Bud-weis-err.

Next is the 1977 Super Bowl ad of Xerox. The ad would have never worked had it been showed last February. But it worked before for Xerox. Now the brand is being used as both verb and noun.

Simplicity, they say, is one of the ingredients of making the best Super Bowl commercials. And this worked for Tabasco ad in 1998. Without the use of special FX the message was effectively conveyed.

Animals are always good models for Super Bowl ads. And this is why the EDS ad in 2000 Super Bowl made it to this list. Their Herding Cats campaign worked because both adult viewers and children love animals. The ad was effective since it brought in more revenue for the company.

McDonald’s always has its big share of viewers nod. But the only McDonald ad that made it here in the list is the Showdown campaign which featured two basketball legends Larry Bird and Michael Jordan. The concept worked for their edge because of the popularity of Jordan and Bird.

Joining the league of all time best Super Bowl commercials is the Monster website ad in 1999. The secret to their big success is creative copywriter and using kids as models. Kids are always cute especially when they start talking like grownups.

Reebok made it also in the list with their 2003 Linebacker commercial. The most winning element of this ad was the catchy line that went “break was over 15 minutes ago, Mitch!”.

E Trade is the best Super Bowl commercial within this decade. Again, creative and clever writing is the culprit of this ad’s success. While most part of the spot featured what seemed irrelevant to the company, the ad hit the bull’s eye with a memorable slogan at the end of the ad.

Coke did a great job with the Happy Factor ad, but it’s not their greatest Super Bowl ad so far. It’s the 1979 Mean Joe Greene campaign. CGI really can’t replace real actors. And finally, the best SuperBowl commercial ever is the 1984 Apple ad, probably the advertising world’s greatest. When you get millions of people talking about your product after seeing your ad, that’s the time you know you got a winner. All these 10 ads will be remembered for their creativity, clever execution and controversial concepts.