2007 Super Bowl Ads

Unlike the previous ads that reflect some kind of war-related issues in the Iraq crisis, last year’s Super Bowl telecast was crowded with ads that are war-safe. It may not be a perfect term of description, nevertheless, the 2007 Super Bowl ads were a breather. However, most viewers who watched the February telecast noticed that there is some kind of a theme that most advertisers follow.

It was reported that more than 12 commercial TV spots during the Super Bowl XLI broadcast showcased a theme of violence but in funny, satirical, animated and hilarious ways. Of course these 2007 Super Bowl ads were anticipated to be amusing so as to infuse better brand recall. But some of the commercial spots were found overly cartoonish to a point that they already jarred the viewers.

The Bud Light Super Bowl ads are just few of the most memorable ones. One commercial spot featured two guys that played the popular scissor-paper-rock game. The catch was that the winner will take the only Bud Light bottle left. After a few exchanges of fist, the other finally gave his rock to his opponent which was actually a literal “rock”. He ended up being the winner of course. That was a spot that was considered very violent but still funny.

Also another hilariously violent entry from the 2007 Super Bowl ads was the other Bud Light ad that had the face slapping way of showing endearment, friendliness and affection to another person. This was said to be a follow up to a previous Bud Light ad in the Super Bowl that featured fist exchange as a way of greeting people. The 2007 slap version started with three guys a pool table and started the idea of slapping as way of friendship. A string of clips then followed that showcased two basketball players who were trading slaps, two brides exchanging slaps, two male friends slapping at car non-stop and a cook slapping his Asian assistant without the assistant returning any. But just when viewers thought it was the end of it when the bottle appeared, another clip appeared that showed an employee and a boss. The boss expressed his congratulatory message to his employee and the ad ended with the employee returning a slap to his boss. This was probably the funniest of all funny violent ads.

Still a side-splitting 2007 Super Bowl ad was the meteor ad campaign by FedEx. The TV ad that had a moon setting, showed a meteor that wiped out an astronaut. A TV spot for the Snickers snack bar was also violently funny. Two mechanics were working on a car, when the two suddenly shared a bar on their mouth and ended up kissing each other. The two guys, who to their surprise just realized they did an unmanly act, shouted to do something manly. The men then decided to pull off a patch of their chest hairs.

And if that’s not enough, you must have had noticed the bank robber theme of the E Trade Financial spot, the nuisance hitchhikers from another Bud Light commercial and the children-action-TV-show-inspired spot for Garmin.

But hilarious violence was probably not the official theme of the 2007 Super Bowl Ads. It just so happened that most of the commercial you saw were built on the violence theme. This was probably because American football is much attached with physical roughness. Violence projects the excitement of viewers who are excited with the games. Perhaps it’s more of producing adrenaline pumping experience for the viewers.

Next years Super Bowl will be another event worth anticipated for. Of course, there will be another great thing to talk about after every break. If you’ve missed the spots last February however you can still catch them all on the internet. Voting 2007 super bowl ads are still around at YouTube and AOL.